Big Creek Briefing #35 - AI Just Got a Price Tag


Big Creek Briefing

AI's New Price Tag?

Welcome to this week's Big Creek Briefing.

This week made one thing clear: AI is growing up fast, and growing up means dealing with grown up problems. OpenAI split its flagship model into three separate products with three separate price points, Cloudflare rolled out infrastructure to let AI agents pay for what they use, and a Financial Times investigation showed the mess that AI-generated code is leaving behind for the open-source maintainers who keep the internet running. For founders, none of this is background noise. It is a preview of how you will budget for AI, how you might get paid by AI, and how much you can actually trust the code your tools are writing for you.

Let's jump in!

AI Joke of the Week

Cloudflare is building payment rails so AI agents can pay for what they crawl. First time in history a bot has offered to Venmo you back.

Big Stories of the Week

  1. OpenAI splits GPT-5.6 into three specialized models: Instead of one general-purpose model, OpenAI launched Sol, Terra, and Luna: Sol for the heaviest reasoning tasks, Terra as the balanced middle option, and Luna built for speed and low cost. The shift signals that picking the right AI model for a task is becoming as important a business decision as picking the right software vendor.
  2. Cloudflare opens the door to an AI-native payment layer:
    Cloudflare launched a waitlist for its Monetization Gateway, built on the x402 protocol, which lets websites, APIs, and datasets get paid instantly, including by AI agents that crawl or query them. This could hand small businesses and content creators a real new revenue line as AI agents increasingly do the browsing and buying on behalf of customers.
  3. AI-generated code is burying open-source maintainers: The Financial Times reported that cURL shut down its six-year bug bounty program in January after valid reports fell to about 5% of submissions, drowned out by low-quality AI-generated ones. Projects like Ghostty and tldraw have started banning or auto-closing AI-submitted contributions. If your product depends on open-source tools (and almost everyone's does), this is worth watching closely.

Main Insights

AI's Positive ROI

A new Goldman Sachs survey of small business owners found 76% are already using AI, and 93% of those say it has had a positive impact on their business, with 84% citing efficiency and productivity gains. But only 14% say AI is fully embedded in core operations, and 73% say they need more training and support to get there. The takeaway: adoption is not the hard part anymore. Integration is. The founders who win this year will be the ones who move past dabbling and actually rebuild a workflow or two around AI, not just bolt a chatbot onto the side of their business.

Founder Insights

The loudest trend in founder circles right now is not hiring, it is not hiring yet. A wave of solo operators and two-person teams are running what people are calling "AI coworkers": persistent agents that handle research, drafting, scheduling, and follow-up without needing a desk or a salary. This is quietly changing the math on when to bring on your first hire. Before you post a job, it is worth asking honestly whether the role is a true growth hire or a workflow you have not yet handed to AI. That question alone can save six figures a year for an early-stage company.

Quick Hit: One Prompt to Simplify Your Week

Try this the next time you need to make a pricing or positioning decision:

"List the five most repetitive tasks in my business that eat up the most hours each week. For each one, suggest a specific AI tool or workflow that could realistically handle 80% of it, and tell me which one would save me the most time starting this week."

AI Tool Spotlight: Postiz

Postiz is an open-source, AI-native social media management tool built for founders who need to stay visible online without hiring a marketing team. It handles content generation, scheduling, and publishing across more than a dozen platforms from one dashboard, and it leans on AI to draft post copy, generate images, and even produce short-form video clips.

What makes Postiz worth a look is the flexibility. You can self-host it for free straight from its GitHub repo if you have some technical comfort, or use the hosted version if you would rather not manage infrastructure. Either way, you are not locked into a single vendor's roadmap the way you are with most social schedulers, and the AI features are built in rather than bolted on as an afterthought.

Pricing for the hosted version starts at $29 a month for the Standard plan (5 channels, 400 posts a month, AI text plus limited AI images and video), scaling up to $99 a month for the Ultimate plan (100 channels, unlimited posts, higher AI media limits). For a founder currently paying for three separate tools to draft, design, and schedule content, Postiz is worth a serious look. Find it at postiz.com or on GitHub under gitroomhq/postiz-app.

What We're Watching

EU's new Chat Control

The EU reinstated Chat Control 1.0, allowing platforms to voluntarily scan unencrypted messages for abuse material, reigniting the privacy debate right as a stricter Chat Control 2.0 proposal looms. AI researcher Nathan Lambert is predicting a US move within six months to restrict open-weight models above the current frontier tier, which would directly affect the free and low-cost models many small business AI tools quietly run on. OpenAI's new GPT-Live brings full-duplex, real-time voice AI that can listen, speak, and reason simultaneously, another step toward customer service bots that actually sound like they are paying attention. Researchers and writers are noticing that AI-generated text has a detectable "tell," the "it's not X, it's Y" construction, showing up so often in corporate filings that it is becoming a quiet signal of which company reports were drafted by a model.

The Wrap(TLDR)

OpenAI broke its flagship model into three priced tiers, Cloudflare is building the plumbing for AI agents to pay for what they use, and open-source maintainers are drowning in AI-generated junk code. Small business AI adoption is high (76%) but real integration is still rare (14%), meaning the opportunity is in going deeper, not just signing up for more tools. Solo founders are increasingly delaying hires in favor of AI coworkers that handle research and busywork. Postiz is a strong pick this week for founders who want AI-powered social media management without another subscription pile-up. Keep an eye on open-weight model regulation and real-time voice AI, both are moving faster than most founders realize.

If you want help designing AI workflows or understanding how these new models fit into your business, Big Creek Growth can help. Reply to this email and we will walk through it together.

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Until next time,

– Adam

Founder, Big Creek Growth

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Big Creek Briefing

Every week, we discuss topics that include how small businesses and founders are utilizing AI to become more efficient as well as specific tools you need to check out!

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